Welcome to Pasly.com, Koo Ho Shin's design website. I recently worked for the Productivity design team (iWork) at Apple for the summer, after my graduation from the industrial design program at Carnegie Mellon University. I completed a degree in Italian studies in Korea(2002), worked as a graphic designer for one year, then moved to America to complete my education in design.

As a passionate, creative and driven hard worker, I possess aptitude for challenging myself and learning from others. Focusing on people’s whole experience and details, I approach the design task to enhance the relationship between people and the product with a good understanding of market preferences. I am versatile, and extremely comfortable working within an interdisciplinary team. My strong understanding of the interrelationship among product, graphic elements, and interaction comes from the concentrated study in communication design and my work experience. Please feel free to drop me a line with your thoughts or critiques you may have. I am always learning from other people.